✒️ Becky Isjwara
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epicPOV 01 · defensibility: high

Attention Is the Last Scarce Thing

AI made competence cheap, so attention is the only scarce thing left.

The bottleneck was never time — it was attention. When AI removes the friction of the blank page, it also removes the oily fingerprints that made the work yours. Output without proper attention is just slop, and you can ship slop faster than ever. Every AI-assisted artefact has a caring-per-token ratio; below a threshold it's slop regardless of how good the model is.

Inscriptions
304
Sources
206
Became
3
Last fed
1mo ago
Inscriptions — the highlights that fed it
I also had a lot of experience in “translating genius.” Essentially a lot of very smart people are poor communicators. I spent years working out how to make complex specialist research accessible for a generalist audience.
Pull Yourself Together
Tom Morgan
articles
my noteEchoes what Rik thinks is my skill: - translating complex ideas to simplified texts via news articles, Substack, talks - translating what I see into photography & painting - always comfortable adapting things to multi-medium. The problem is I get overwhelmed - have an output-oriented approach [[essay idea]] I'm stuck in this rut. So if you're keen, why don't you coach me? What would you do with these tendencies? These skills? What do you imagine I can do with my life?
If it’s a repeatable task, I can build a workflow for managing it.
Is It Possible to Achieve More by Doing Less?
Anna Mack's Stack
articles
my noteit's like what coders do. If it's a repeatable task, they automate it.
From 2017 to 2021 I had approximately 400 curiosity conversations with anyone who wanted to book a call on my calendar each Wednesday.
How I Write: 18 Thoughts on Writing | #253
Paul Millerd
articles
my notethese become Paul's audience. He knows who to write for and what to say because he has curated and collected many ideas, thoughts, worries and feedback from people. sabbatical
While writing this book, for instance, I benefited from the critical eyes of dozens of colleagues, who didn’t ask a penny for their time.
Humankind
Rutger Bregman, Elizabeth Manton, and Erica Moore
books
my noteSo WOP is like a mini-communism, according to this definition. We take and give each other feedback for free.
I recommend you shift as much of your time and effort as possible from consuming to creating.V
Building a Second Brain
Tiago Forte
books
my noteOutput is what makes someone valuable
On the subway, I kept my phone in my pocket and people-watched
Do Not Disturb: How I Ditched My Phone and Unbroke My Brain
nytimes.com
articles
my notewill doodle instead of scrolling thru phone
The harder, and more competitive, are the Time Delay and Effort & Sacrifice. The best companies in the world focus all their attention on the bottom side of the equation. Making things immediate, seamless, and effortless.
$100M Offers
Alex Hormozi
books
To avoid impulsively “just shipping it,” he introduces deliberate friction through cooldown periods when reviewing designs or providing feedback. This intentional pause allows ideas to mature, fostering more thoughtful and meaningful responses.
Sailing Against the Current of Frictionless AI
Every
articles
Focus on getting it right over being right. This idea can be applied to many situations. Transcript: Johnny Harris Caring more about getting it right than being right. And this could be applied to everything.
How Johnny Harris Changed the News Forever
The Colin and Samir Show
podcasts
What this taught me to write — receipts
01
I had AI write my newsletter
Beck At It · 20 May 2026
02
Claude has gamified work
Beck At It · 13 May 2026
03
Oops I built an app
Beck At It · 4 Mar 2026