Character Sheet
Becky Isjwara
LVL 30Paladin Social Strategist
Attributes
Background
Former finance journalist turned content strategist. Now Head of Social at Every. I wrangle creative energy into consistent output, and I have strong opinions about fonts.
⚔️ Quest Log
Active Quests
1 Main · 2 SideHead of Social at Every
I lead social for Every (every.to). Strategy, packaging, and production across every platform. Titles, thumbnails, team, systems. All of it.
Building YouTube Producer Tools
Free tools I've built to make YouTube production less painful. Podcast packager, channel audit, quote carousels, and counting.
Side Quest Progress
🎙️ Podcast Packager — shipped
🎯 Channel Audit — shipped
🎠 Quote Carousel — shipped
🔥 Popular This Year — shipped
🔒 2 more in development...
Teaching non-engineers to ship web apps
A Claude Code starter kit I built for creators who code a little. 8 skills, 5 backend guides, everything I wish I'd had when I started shipping.
Kit Contents
🧪 8 Claude Code skills
📖 5 backend guides
⚡ Next.js · Vercel · Supabase
Open source. Free. No email.
🗺️ Campaigns
Channels I've run.
Social and content strategy for some of the biggest names in the creator economy, plus my own corner of the internet.
4 campaignsEvery
Head of Social
Building social for every.to, the AI-native media and software company.
Visit Every →Gimbal Podcast
Guest booker & dabbler
Amplifying brilliant minds in the creator economy thru the pod.
Visit channel →Ali Abdaal
Head of YouTube · 2025–2026
Ran strategy and production for a 6.5M-subscriber channel, the world's most followed productivity creator.
Visit channel →My own corner
Founder & creator
Small Creator Big World podcast. YouTube channel. Beck At It, my weekly newsletter.
✨ Abilities
YouTube isn't just content. It's the top of the funnel.
I lead social for Every, and I ran strategy for Ali Abdaal's YouTube channel (6.5M subs). Each post, each title, each thumbnail is a decision that connects to launches, growth, and revenue.
🎒 Inventory
Tools I've built for creators.
Free tools to make YouTube production less painful.
4 / 6 equippedPodcast Packager
Paste a transcript, get titles, thumbnail texts, and descriptions.
Channel Audit
Full breakdown of any channel’s thumbnails, titles, and patterns.
Quote Carousel
Drag-and-drop quote selection. Auto-generates branded slides.
Popular This Year
See any channel’s top videos from the past 12 months at a glance.
Coming Soon
Level up to unlock
Coming Soon
Level up to unlock
📜 Spellbook
Steal my workflows.
The AI workflows I actually use — which model, which software, and the article that walks through every step.
Open the spellbook →Let one model write the manual
A manual a cheaper model can actually follow
How I had Fable fix a job Opus kept fumbling — by making the expensive model document its own method, then handing the finished recipe down to run on autopilot.
Codex, make me a thumbnail
A YouTube thumbnail without booking a photoshoot
How I turn a raw Every video into a finished YouTube thumbnail with Codex and Canva.
Unwritten spell
Next workflow drops in Context Window.
📖 Tomes
Books I've written.
One book arguing you can have a creative life around a day job. One that's the proof of it: 72 pages of Hong Kong paintings made in the margins of one.
2 tomes
Bite-Sized Creativity
Live your creative life on top of your 9-to-5
You don’t need to quit your job to live a creative life. You just need 30 minutes — and a plan for what to do with them.
Read the book →
In Plein Sight
A collection of Hong Kong paintings
72 pages of watercolor, gouache, and ink sketches from around Hong Kong. A love letter to the city, one street corner at a time.
See the paintings →🍺 Tavern
Want Me on Your Next Adventure?
⚔ Recruiting: Paladin Content Strategist
My party's currently full — I keep a small roster of clients so I can go deep on every project.
But I keep a waitlist, and if you're up for it, I'll send a quick status update each month so you know where I'm at.